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Landing page best practices

Sep 7, 2019 10:00:00 AM

Landing pages are your chance to capture visitors’ contact information and convert them to leads. To improve your chances of conversion, you need a well-designed landing page.

Consider these best practices:

Remember your audience so your design and content will resonate more strongly.

Write a compelling headline to grab visitors’ attention. (But make sure it’s relevant.)

Include visuals like photos, videos, animation, etc. to keep visitors’ interest.

Give it responsive design so the page automatically changes format based on the device visitors are using.

Optimize with CTAs by including at least one relevant CTA above the fold.

Include live chat so visitors can get immediate assistance.

Use A/B testing to determine which colors, CTAs, headlines, visuals, and text get the most conversions.

For more about landing pages, read our partner HubSpot’s blog.

Hierarchy of Useful Websites eBook

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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