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Useful Tips and Tricks to Help You Grow

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Jack of all trades, master of none

Jul 1, 2016 8:35:00 AM

If you need someone to paint your house, should you go to a remodeling contractor? No. Why? Because even though they offer the service, it’s not their specialty.

If you need to do marketing, should you go to a web development company? No, and for the same reason – it’s not their specialty.

Marketing never stops. Ever.

It takes effort. There are constant tweaks necessary to provide the content and website experience your potential leads are seeking. But website development companies aren’t in it for the long haul – you might get a support plan that entitles you to updates, but you need more than that.

It takes time. You may know best practices, but they’re only half the battle. What call-to-action design, color, and content will have the best click rate? You don’t know for sure, so you test. And change things. And test again. This is too long a process for a web development company.

It takes practice. To stay on top of marketing, you have to be on the cutting edge of best practices, tactics, cultural shifts, new tools and channels, and web development and design trends. Web development companies need only spend their time honing their web development and design trend knowledge.

So do you really want to trust your business’s marketing, lead generation, and fiscal future to a company that knows a lot about web development but only a little about marketing?

We don’t think so either.

50 Simple Lead Generation Tactics

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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