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Useful Tips and Tricks to Help You Grow

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It's hard to be a hermit nowadays

Oct 15, 2016 5:43:00 PM

Are you doing social media? If you read our marketing tips, you know we strongly believe that the answer should be YES – even if you’re a B2B business. The goal is to draw visitors to your website and convert them to leads, right? Well, if millions of people use social media ...

To get the most out of your social media campaign, ask yourself these questions:

  • What are you promoting?
    • You probably feel like it’s pretty obvious what you’re promoting: a blog post, an eBook, etc. But what you’re REALLY promoting is a desire for something – downloads, readers, website visitors, etc. When you know that, you can craft each social media post with a more purposeful message.
  • Who is your target audience?
    • Because you have buyer personas (you do, right?), you already know the needs, goals, and behavior of your potential customers. This knowledge dictates the offers you'll make and the voice you’ll use to speak to them on social media.
  • Are you planning specifically for each network?
    • Not all social media is created equal; different platforms attract different audiences and each has its own “secret sauce" posting schedule. Enter buyer personas again. Since you know where your prospective customers “live” online, you can plan your social media posts accordingly. 
 
Social media is a strategic must-have, but, like blogging, we can understand how overwhelming it can feel. Consider the above questions when planning a social media campaign, and check out this blog for more ideas on making social media more manageable.

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Topics: Social media

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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