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It's a tale as old as time, a song as old as rhyme

Sep 22, 2018 8:44:00 AM

Storytelling is a crucial component of successful marketing. We advocate for inbound marketing, which includes creating content to draw prospects in. What better way to do that than a story?

Good stories are:

Entertaining – They keep the reader engaged and interested in what’s coming up.

Educational – They spark curiosity and teach the reader something new.

Universal – They’re relatable to all readers, tapping into emotions most people experience.

Organized – They follow a path that conveys the message concisely.

Memorable – Whether a story is inspirational, scandalous, or funny, well-written stories stay with the readers long after they’re done reading.

Storytelling isn’t a sales pitch or an advertisement – it’s an interaction between you and your customers.

Next week: 3 components that make or break a story.

Inbound Marketing: A Fishing Story

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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