Storytelling is a crucial component of successful marketing. We advocate for inbound marketing, which includes creating content to draw prospects in. What better way to do that than a story?
Good stories are:
Entertaining – They keep the reader engaged and interested in what’s coming up.
Educational – They spark curiosity and teach the reader something new.
Universal – They’re relatable to all readers, tapping into emotions most people experience.
Organized – They follow a path that conveys the message concisely.
Memorable – Whether a story is inspirational, scandalous, or funny, well-written stories stay with the readers long after they’re done reading.
Storytelling isn’t a sales pitch or an advertisement – it’s an interaction between you and your customers.
Next week: 3 components that make or break a story.