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If you're not memorable, you cease to exist

Jul 5, 2016 12:32:00 PM

We live in a crazy busy world. People are in 10 places at once, and if you don't make an impact on them in at least one of those places, you don't exist.

What does it take to exist? You have to be MEMORABLE. You have to have a "hook." What unique thing represents what you do? What's the phrase, the tagline, the talking logo, the unique packaging that makes sure people remember YOU and not your competitor?

And doing what you do better, faster, cheaper is not doing it more memorably. Even if you get the customer the first time, will they remember you the next time? Will they remember to refer you others?

If not, you're not memorable, and in today's business environment, that's tantamount to not existing at all.

 Crazy Marketer's Guide to Content Creation

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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