Last week we offered a bunch of (almost unbelievable) stats about using videos in your marketing and then left you with a daunting task: "you need to start making videos."

We promised we'd be back this week with some video tips, and here they are.

• Start with an objective
  • Don't make videos because your competition is or because we say so – make videos for a reason. Plausible reasons include customer testimonials, explanations of how your products solve a problem, and product demos.
• Keep it short and sweet
  • 60% of users stop watching videos after two minutes, so aim to get your message across in two minutes or less.
• Use CTAs correctly
  • Want people to take an action because of your video? Make it easy for them by putting clickable CTAs right in the video.
• Promote it
  • You worked hard on that video – promote the heck out of it!

Video is no longer an “up-and-coming" marketing tactic – it's here to stay. The good news is that it's a powerful, effective way to communicate with your audience, so as long as you follow our advice, making videos will be a worthwhile time investment.

On a related note, you can read a blog about video blogging (aka vlogging) here.