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Useful Tips and Tricks to Help You Grow

2 min read

If you record it (right) ... they will watch

May 1, 2017 8:16:00 PM

Last week we offered a bunch of (almost unbelievable) stats about using videos in your marketing and then left you with a daunting task: "you need to start making videos."

We promised we'd be back this week with some video tips, and here they are.

  • Start with an objective
    • Don't make videos because your competition is or because we say so  make videos for a reason. Plausible reasons include customer testimonials, explanations of how your products solve a problem, and product demos.
  • Keep it short and sweet
    • 60% of users stop watching videos after two minutes, so aim to get your message across in two minutes or less.
  • Use CTAs correctly
    • Want people to take an action because of your video? Make it easy for them by putting clickable CTAs right in the video.
  • Promote it
    • You worked hard on that video  promote the heck out of it!

 

Video is no longer an up-and-coming" marketing tactic  it's here to stay. The good news is that it's a powerful, effective way to communicate with your audience, so as long as you follow our advice, making videos will be a worthwhile time investment.

On a related note, you can read a blog about video blogging (aka vlogging) here.

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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