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If you don't know your “why," the “what" and the “how" don’t matter

Dec 20, 2016 6:55:00 PM

You started your business for a reason. There was something you wanted to do, something you wanted to share, people you wanted to help.

These are the 4 Ps:

  • Passion: your “why”
  • Purpose: the “why” of your business
  • (Value) Proposition: the “what” of your business
  • Personality: your purpose in action

 

Aren't sure what your 4 Ps are? Answering these questions might help:

Passion questions:

  • What do you want in your life?    
  • What don’t you want in your life?  
  • What’s holding you back?  
  • What’s your superpower? 

 

Purpose questions:

  • What’s your purpose story?
  • Who do you want to see your business as a hero?
  • How can your business serve your passion?
  • What are the 2-3 highest payoff activities?
  • What do your clients tell you they value the most?

 

(Value) Proposition questions:

  • How do you find a unique position for your business .….
    • doing something no one else is doing?
    • solving the frustration of consumers?
    • creating an obvious innovation?
    • creating a totally unique experience?  
 
Being intentional about passion, purpose, (value) proposition, and personality leads to clarity. Answer these questions and get to know you and your business better.
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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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