<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

If you don't know your “why," the “what" and the “how" don’t matter

Dec 20, 2016 6:55:00 PM

You started your business for a reason. There was something you wanted to do, something you wanted to share, people you wanted to help.

These are the 4 Ps:

  • Passion: your “why”
  • Purpose: the “why” of your business
  • (Value) Proposition: the “what” of your business
  • Personality: your purpose in action


Aren't sure what your 4 Ps are? Answering these questions might help:

Passion questions:

  • What do you want in your life?    
  • What don’t you want in your life?  
  • What’s holding you back?  
  • What’s your superpower? 


Purpose questions:

  • What’s your purpose story?
  • Who do you want to see your business as a hero?
  • How can your business serve your passion?
  • What are the 2-3 highest payoff activities?
  • What do your clients tell you they value the most?


(Value) Proposition questions:

  • How do you find a unique position for your business .….
    • doing something no one else is doing?
    • solving the frustration of consumers?
    • creating an obvious innovation?
    • creating a totally unique experience?  
Being intentional about passion, purpose, (value) proposition, and personality leads to clarity. Answer these questions and get to know you and your business better.
FAQ's Worksheet
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

Post a Comment

New Call-to-action

Recent Posts