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Useful Tips and Tricks to Help You Grow

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If at first you don't succeed ... TRY, try again

Aug 16, 2017 1:46:00 PM

As the sand in our marketing hourglass keeps falling, it’s time to talk about the “try” portion of it. (Remember, it's know, like, trust, try, buy, repeat, refer.)

Try is a phase you might be tempted to skip, but it's critically important that you DON’T – it’s one of the easiest ways to get people to buy, especially in highly competitive/high-priced situations.

If you sell a product, try is pretty easy – just give people a way to use your product before they buy it.

Consider:

  • Test/trial offers
  • Freemium or “lite” offers
  • Free samples

 

It IS a little harder when you sell services or knowledge. In this case, try is giving away knowledge or some of the experience of working with you at low (that’s right – try doesn’t have to be free) or no cost so someone will understand what it’s really like to work with you before they buy the full offer.

Consider:

  • Audits
  • Reviews
  • Free inspections
  • Workshops

 

If prospective customers are in the try stage, it means they know, like, and trustyou already, and the try is your chance to give them a subtle nudge toward buy. Consider it an audition – you can’t get the part unless you try out.

Remember: THIS IS A CRITICALLY IMPORTANT STEP THAT YOU CANNOT SKIP. If you do, prospective customers may never become actual customers and even when they do, you’ll have a longer sales cycles.

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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