Although there isn’t a proven equation for creating viral content, there are strategies that encourage viewers to engage and share in blogs and on social media.

Consider these 5 video qualities to help your content go viral.

Do a parody of something familiar

Playing off something everyone already knows gives people a reference point to relate to your content. (It made Weird Al Yankovic famous!) 

Don't get stuck on quality

Awesome videos don't require an expensive camera, HD, or professional film editors – it’s all about the creativity of your ideas.

Shock your viewer in the first 5 seconds

Avoid an intro to "set the stage" – jump right in to grab their attention.

Make your video short

Cut your footage down to the absolute minimum. 

Don’t be salesy

If you put your logo everywhere and have a sales-related call-to-action, people will consider it a commercial and won't pass it along.

For more ideas about creating viral video content, read our partner HubSpot’s blog.