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How to create good webinars

Apr 14, 2018 9:53:00 AM

Webinars solidify customer relationships by offering useful content and serve as a non-pressured conversation with prospects.

Here are three tips for better webinars.

Send out a recording

  • Offering the webinar on demand allows those who missed it to watch it at their leisure – or maybe they liked it so much they want to watch it again or share it with coworkers.

Choose the right content

  • Choose a webinar topic that’s relevant and meaningful by asking customers and prospects what they’d like to learn about.

Don't ignore grammar, spelling, and design

  • You look careless, sloppy, and unprofessional when you don’t edit your content.
  • Don’t cram as many words as possible onto each slide (overwhelming), read from the slides (boring), or use too many animations (distracting).

Webinars are a highly effective vehicle for sharing content, so don’t be intimidated; follow our tips and you’ll be fine!

Crazy Busy Marketers Guide to Content Creation in the Real World

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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