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Google lays the smack down on mobile pop-ups

May 13, 2017 8:24:00 PM

All the way back in 2014, Google said, “Make your site mobile friendly, or be prepared to go down in the rankings.” Now, 85% of websites are optimized for mobile – so Google is upping the ante for a better user experience.

On January 10, 2017, there will be a new Google decree: “Get rid of mobile pop-ups, or be prepared to go down in the rankings.”

Not all pop-ups are created equal, however, and Google recognizes that. Legally required pop-ups, like those used by liquor companies to verify a user’s age, won’t affect page rankings. Also acceptable are pop-ups that warn users you use cookies.

So what kind of pop-ups will affect page ranking?

According to Google’s official statement, the crackdown will include:

  • "Showing a pop-up that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.”
  • “Displaying a standalone [pop-up] that the user has to dismiss before accessing the main content.”
  • “Using a layout where the above-the-fold portion of the page appears similar to a standalone [pop-up], but the original content has been inlined underneath the fold."

Why? Because “Pages that show intrusive [pop-ups] provide a poorer experience to users than other pages where content is immediately accessible” – and Google is all about user experience.

P.S. – You can read Google’s official statement here.

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Topics: SEO

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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