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Useful Tips and Tricks to Help You Grow

1 min read

'Form'ing customer relationships ... a formula for forms

Aug 25, 2018 9:53:00 AM

A form is a critical step for converting prospects into customers, so form them right. (See what we did there?)

Here are a few tips:

Less is more

People don’t want to give away too much, especially initially. Avoid asking for too much too soon.

Order matters

Place ‘easy’ info (name, email) above ‘hard’ info (phone number, billing information). That way, users are already invested when they get to the hard stuff.

Don’t ask for a phone number (or make it optional)

Unless a phone number is critical, leave it out. People don’t want to talk on the phone; if they do, they’ll call you.

Ensure auto fill

Use simple terms (“city,” “first name,” etc.) that browsers’ AI will recognize and auto fill to make it easier for users.

Ultimately, cater your form design to your audience, but these tips will get you started.

Improving Your Landing Pages 

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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