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For whom does the bell toll?

Jun 5, 2017 9:53:00 AM

You can’t have a successful marketing strategy if you don’t know who you’re marketing to. The first step in your marketing strategy, therefore, needs to be creating buyer personas.

Buyer personas represent your ideal customer(s). They’re a construct – fictional, but not – and will help you point your marketing in the right direction.

Here’s the information you need to collect to create a buyer persona:

Quantitative (Demographic) Information

  • Location
  • Age
  • Income
  • Job title


Qualitative (Psychographic) Information

  • Goals
  • Challenges
  • Hobbies and interests
  • Priorities


Take this information, build your perfect customer, and put them at the core of your marketing strategy.

marketing to millennials
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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