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Extra butter with your popcorn? (What’s new in video.)

Jul 7, 2018 11:35:00 AM

Video. We’ve mentioned it before, and you can bet we’ll mention it again.

Why? Because experts speculate that video will account for 80% of internet traffic by 2020.

Just in the last 3 months, video changes occurred in several social media platforms:

  • Instagram users can post videos up to an hour long.
  • Instagram users can do 4-way group video chats.
  • YouTube users can buy a premium service that’s ad-free, works offline, and plays in the background.
  • Snapchat users can video chat with up to 16 friends.
  • LinkedIn businesses can utilize video for sponsored content and company pages.
  • WhatsApp users can play Facebook and Instagram videos without leaving WhatsApp


Unfortunately, not all changes are good:

  • Facebook users must endure auto-play video ads in the Messenger app.


Things change quickly, so keep up with the trends to get the most out of your video marketing.

marketing to millennials

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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