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Everybody loves a well-written story

Oct 6, 2018 9:53:00 AM

We started talking about storytelling but took a break because we needed your help.

But we’re back to storytelling. It's a crucial component of successful marketing – especially inbound marketing. Last time, we defined good stories as entertaining, educational, universal, organized, and memorable. And NOT sales pitches or advertisements.

3 components that make or break a story:

Characters – You only need one, but because they’re the bridge between you and your audience, they must be relatable. If someone can put themselves in your character’s shoes, they’re more likely to complete your call-to-action.

Conflict – Conflict tells the story of overcoming a challenge. Like the character, the conflict must be relatable – conflict triggers emotions that allow the reader to continue to see themselves in your character’s shoes.

Resolution – Every story must end (but not every story must end happily). The resolution, good or bad, should give the audience closure, provide context related to the character and conflict, and leave readers with a call-to-action.

The goal is for your audience to complete the call-to-action. A relatable story with the right characters, conflict, and resolution is necessary.

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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