As a reminder, buyer personas are “semi-fictional representations of your ideal customer based on market research and data about your existing customers.” (via HubSpot)
Last week we talked about building buyer personas by interviewing your current clients and collecting information about their demographics, education, and careers/jobs.
You should also ask about:
Who are their company’s customers? What products/services do they offer? What is the size of their company (revenue, employees, etc.)?
Do they read blogs/books/white papers or do they prefer videos and webinars? Which social networks do they use?
Do they use the internet for research? If so, how do they search? What’s their ideal purchasing experience?
As with all buyer persona questions, the more detail you can get, the better – so don’t be shy!