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Don't get lost in cyberspace

Oct 15, 2017 4:55:00 PM

Your website is perfect – beautiful, easy to navigate, informative ...

But can people find it? Because if they can't, nothing else about it matters.

There are several ways to be found online:

  • Organically – drawing traffic in with good SEO techniques, excellent content, and a strong social media strategy
  • Earned attention – teaching people about your business through public relations and public speaking
  • Paid promotion – forcing people to know about your business through advertising and pay-per-click campaigns they can't ignore

 

Why is the internet, your website, and being found online more important than ever? Consider these statistics:

In 2009:

  • 55% of leads came from the internet
  • 19% through direct mail
  • 11% through email
  • 15% through events

 

In 2010, things changed:

  • 58% internet
  • 21% direct mail
  • 9% email
  • 12% events

 

In 2015, things changed drastically:

  • 71% web
  • 14% direct mail
  • 6% email
  • 9% events

 

The internet numbers are only going to continue to go up, because the internet is easy – you can use it in front of the TV in your pajamas while eating a snack. And now that everyone has a smartphone, it's even easier! 

So I don't have to tell you that your website and online presence are VITAL to your business's success.

Creating a Total Online Presence

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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