Your website is perfect – beautiful, easy to navigate, informative ...
But can people find it? Because if they can't, nothing else about it matters.
There are several ways to be found online:
- Organically – drawing traffic in with good SEO techniques, excellent content, and a strong social media strategy
- Earned attention – teaching people about your business through public relations and public speaking
- Paid promotion – forcing people to know about your business through advertising and pay-per-click campaigns they can't ignore
Why is the internet, your website, and being found online more important than ever? Consider these statistics:
- 55% of leads came from the internet
- 19% through direct mail
- 11% through email
- 15% through events
In 2010, things changed:
- 58% internet
- 21% direct mail
- 9% email
- 12% events
In 2015, things changed drastically:
- 71% web
- 14% direct mail
- 6% email
- 9% events
The internet numbers are only going to continue to go up, because the internet is easy – you can use it in front of the TV in your pajamas while eating a snack. And now that everyone has a smartphone, it's even easier!
So I don't have to tell you that your website and online presence are VITAL to your business's success.