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Do you talk about dead cow instead of prime rib?

May 18, 2017 8:59:00 AM

Have you ever found yourself talking about dead cow instead of prime rib?

We all sell every day. Ideas, products, ourselves ...

Often, when businesses try to sell, they use a lot of words describing what their service is (dead cow) and few words describing what their customers get (prime rib).

The problem is that dead cow is less appetizing than prime rib, and therefore using the wrong language is making your customers suddenly less hungry.

So if you find yourself talking about dead cow instead of prime rib, how do you change your approach?

The process is easy to define (but hard to do), and has three steps:

  • Understand your position
  • Understand your real benefits
  • Use words that are relatable to your audience

Want to learn more? Read the blog here!

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Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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