In most cases, you've spent a good amount of time talking with your prospect about your business and why they should buy from you, so the end of the buying process is a perfect time to do some market research. A great time for insight for you!
You can get the client's view of how you position yourself and what benefits you provide, which will help you understand your customer's buying process and their personas. You'll get a better understanding of the problems they were trying to solve that you either solved for them or didn’t. You can uncover any miscommunications that occurred.
In a world where understanding everything about your potential buyers is paramount to your success, a win/loss assessment is crucial. If you are interested in learning more about what questions to ask, drop us an email or give us a call, we would be happy to help.