Link shorteners have two significant benefits:

• Trim your links into polished URLs that don’t look like spam
• Allow you to track your links’ performance and analytics

Here are 2 link shorteners with lots of features to try:

Bit.ly

• Provides a comprehensive dashboard with link performance metrics (e.g., click-through rates)
• Offers branded links
• Integrates with social media management software (e.g., Sprinklr, Buffer, HubSpot)

Bl.ink

• Tracks clicks by date, time, language, referrers, device, and location
• Offers smart branded links so your custom links have relevant words vs. random characters
• Integrates with web analytic tools (e.g., Google Analytics, Adobe)

Or, if you just need a one-off link shortening:

TinyURL

• Go to TinyURL.com and follow the instructions

For more about link shorteners, read our partner HubSpot’s blog.