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Being mobile-friendly is now Google-critical

Jan 1, 2016 8:57:00 AM

Two billion people use the internet on mobile devices. To accommodate, Google rolled out a new "mobile-friendly" label to help users find what they’re looking for in the format that suits them best. Whether or not you have this label will affect your search engine rankings, so the big question is:

How do you get a "mobile-friendly" label from Google?

Pay attention to all screen sizes

Screen sizes vary, even among similar products – smartphones, "phablets," tablets, etc. – and your website should be intuitive to use on all these.

Avoid incompatible software

For example, many mobile devices don't support Flash. Leave it off your site, or create a Flash-less mobile version of your site.

Simplify navigation and accessibility

Site visitors should be able to read content without zooming or scrolling, and your links should be far enough apart that they're easy to tap. Don't clutter the page, and make the most important calls-to-action easy to find.

Make forms friction-less

If your site involves forms, use an auto-populate functionality or ask for the bare minimum of information you think you need.

(Read more about Google's "Mobile-Friendly" label here, or go here to find out if Google thinks your website is already mobile-friendly.)

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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