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Be social

Jun 22, 2019 10:00:00 AM

Over 97% of marketers use social media to increase audience engagement. But how do you choose the right platform for your business?

Here are 3 types of social media and (some of) their pros and cons:

Social networking (Facebook, Twitter, LinkedIn)

Pros

  • Most prominently used social media
  • Offer text, photo, and video posts

Cons

  • Link/text-only posts will get less engagement
  • Facebook gives individuals’ posts (vs. business posts) priority

Video sharing (YouTube, Vimeo)

Pros

  • Offer website linking capabilities
  • Offer analytics and SEO features

Cons

  • More time-consuming (and expensive) content creation
  • Require backend tasks like SEO

Blogging/community (Tumblr, Reddit)

Pros

  • Offer text, photo, and video posts
  • Offer website linking capabilities

Cons

  • More time-consuming content creation
  • Easier for your posts to go unseen

For more types of social media and their pros/cons, read our partner HubSpot’s blog.

Generate Leads with Facebook

Topics: Social media

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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