Over 97% of marketers use social media to increase audience engagement. But how do you choose the right platform for your business?

Here are 3 types of social media and (some of) their pros and cons:

Social networking (Facebook, Twitter, LinkedIn)

Pros

• Most prominently used social media
• Offer text, photo, and video posts

Cons

• Link/text-only posts will get less engagement
• Facebook gives individuals’ posts (vs. business posts) priority

Video sharing (YouTube, Vimeo)

Pros

• Offer website linking capabilities
• Offer analytics and SEO features

Cons

• More time-consuming (and expensive) content creation
• Require backend tasks like SEO

Blogging/community (Tumblr, Reddit)

Pros

• Offer text, photo, and video posts
• Offer website linking capabilities

Cons

• More time-consuming content creation
• Easier for your posts to go unseen

For more types of social media and their pros/cons, read our partner HubSpot’s blog.