<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

1 min read

Are you speaking your customers' language?

Mar 5, 2017 6:58:00 PM

Mostly all of our audiences will make an informed decision based on the information and content available on your website. Customers tend to trust a company that speaks their language, so it's important to understand your clients may not always use the same language you are used to.

You have got to understand the unique value of your offers and the unique value of your business as it relates to your prospective customer. We tend to want to talk about our business, our product, and our services with our language that we use internally or that we use within our industry. The reality is your prospects generally don't talk that way. They're using their own set of languages and their own set of words. So it's really important to talk in their words, not yours.

To be successful in today’s business world and have a competitive edge, you have to direct your content to your audience with the proper language in mind. It may not be easy to identify your customers language, but when you do you will have a better idea of exactly which keywords they are searching and it will be easier to develop content on your website to attract your targeted audience.

Here are a few things you should know:

  • Customers typically do not use three letter acronyms to describe services they are looking for
  • Avoid using your everyday office language that you would speak to a developer, department head or even an internal employee
  • Always avoid speaking in a language your customers may not understand or search
  • Don't be afraid to ask your customer what they are searching for on the web, this may relate to your products or services and help you identity and eliminate certain key phrases

Topics: Leads-Sales

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

Post a Comment

New Call-to-action

Recent Posts