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Alpha bravo

Feb 16, 2019 10:00:00 AM

With A/B testing, you tweak small components on a page – colors, CTAs, images, etc. Group A sees one version, Group B sees another; analysis shows which tweak performs better and results in better conversion rates.

Consider these 3 A/B testing tools.


  • Offers A/B testing, survey, personalization, overlay, and segmentation tools
  • Allows over 40 segmentation parameters

Crazy Egg

  • Offers A/B testing, heat mapping, and usability testing tools
  • Allows you to test variations of every page of your website

AB Tasty

  • Offers A/B and multivariate testing, data insights, marketing, and personalization tools
  • Allows advanced targeting to test based off criteria like URL, geolocation, weather, etc.

A/B testing tells you which version of your test performs better so you can use that version 100% of the time – leading to more successful marketing.

Our partner, HubSpot, offers 'The Complete A/B Testing Kit' here.

Download our Marketing Maturity eBook

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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