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Abracadabra - magic windows of time

Jun 14, 2017 10:07:00 AM

Do you sell a product or service (like large software systems or technical consulting services) with a long sales cycle? Does it seem to make getting testimonials more challenging?

If you said yes, you’re not imagining it.

The long sales cycle presents a challenge because you and your client are in it for the long haul – the ups and downs of daily business, staff changes, and both anticipated and unanticipated challenges.

So how do you get the testimonials it’s so important to have?

Magic windows of time.

There are 3:

  • Right after purchase  review the sales, discovery, and quoting process.
  • Right before the product or service goes into general use  review the processes of implementation and training.
  • After the client has seen benefit from the new system or service  review the value they’re receiving from the software and new processes.


Now that you’ve used the magic windows of time to create positive customer testimonials, you can put them together to create an overall success story with a beginning, middle, and end.

Customer Testimonial Worksheet

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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