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A single letter changes so much (why an "s" is so important)

Feb 3, 2018 1:26:00 PM

In the past, only companies that asked for confidential information had https websites, and that’s because the extra “s” indicates SSL, or secure sockets layer, which encrypts a user’s connection to a site so hackers can’t intercept their data.

Guess what? Now you need it even if you don’t collect confidential information. Here’s why:

It’s better for users

Your goal is to offer a good user experience, right? Part of a good user experience includes https. (If Yahoo can suffer from a data breach, so can you.)

It’s better for you

Only 3% of online shoppers say they’d enter their credit card or contact information on a site that’s not secure. If you don't have SSL, 97% of would-be clients will take their business elsewhere.

And – because Google says so

Google considers https to be a form of SEO and offers a boost in rankings to secure websites versus unsecure competitors.

Basically: use SSL for security, as an SEO strategy, and to have more credibility with users. (And to stay on Google's good side.)

10 Tips that Can Drastically Improve Your Website User Experience

Topics: website

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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