We went to the Inbound conference again this year, and we learned a lot – including the fact that yes, even your mother might ignore your emails.
We know what you're thinking: she's my MOTHER ... she's not supposed to ignore me!
Here are 7 reasons that's not true.
You sent it at the wrong time – like on a Tuesday instead of a Monday or Saturday.You didn’t ask her if she wanted your emails in the first place– if you send her emails she didn't ask for, legally they're spam.
You sent more than 4 – if she doesn’t open any of those, she's telling you she doesn't want them.
You were too personal – “Hi Mom” is ok, but “Hi Mom at Parenting, Inc.” is too much.
You used the wrong words – like “medical,” “financial,” and “free.”
You made it look like work – your CTA is an island in an ocean of text.
Her internet is down – why didn’t you return her voicemail asking for tech support?