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Useful Tips and Tricks to Help You Grow

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6 tricks for Facebook marketing success

Oct 1, 2019 10:36:51 AM

Facebook is the most popular social network, so if you want to attract prospects, a Facebook presence is a must-have.

But just a presence isn’t enough – you need to optimize it. Here’s how:

Create a business page, not a personal profile

  • It violates Facebook's Terms of Service to use a personal account to represent a business

Claim your vanity URL

  • Get facebook. com/yourbusiness versus facebook. com/pages/yourbusiness/123456789

Choose a cover photo & recognizable profile picture

  • 851 x 315 pixels for the cover photo
  • 180 x 180 pixels for the profile picture

Optimize your "About" section

  • It’s one of the first places people will look

Prioritize quality over quantity (aka only post your best content)

  • Post content that's interesting, entertaining, helpful, and relevant to your audience

Add Facebook buttons to your blog and website

  • Encourages visitors on your website to connect with you on Facebook
  • Spreads your content and expands its reach

For 19 more Facebook marketing tips and tricks, read our partner HubSpot’s blog.

Generate Leads with Facebook

Topics: Social media

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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