Facebook is the most popular social network, so if you want to attract prospects, a Facebook presence is a must-have.

But just a presence isn’t enough – you need to optimize it. Here’s how:

Create a business page, not a personal profile

• It violates Facebook's Terms of Service to use a personal account to represent a business

Claim your vanity URL

• Get facebook. com/yourbusiness versus facebook. com/pages/yourbusiness/123456789

Choose a cover photo & recognizable profile picture

• 851 x 315 pixels for the cover photo
• 180 x 180 pixels for the profile picture

Optimize your "About" section

• It’s one of the first places people will look

Prioritize quality over quantity (aka only post your best content)

• Post content that's interesting, entertaining, helpful, and relevant to your audience

Add Facebook buttons to your blog and website

• Encourages visitors on your website to connect with you on Facebook
• Spreads your content and expands its reach

For 19 more Facebook marketing tips and tricks, read our partner HubSpot’s blog.