<img alt="" src="https://secure.leadforensics.com/160742.png" style="display:none;">

Blog Insights

Useful Tips and Tricks to Help You Grow

2 min read

4 things to NEVER use in your email subject lines

Jun 2, 2017 12:00:00 AM

The subject line is the gateway to an email; use the wrong words and get sent straight to the trash folder. (Or worse, the spam folder.) It doesn’t matter if your email holds a funny gif, an amazing insight, or a fantastic deal on your products/services – if your subject line sucks, you might as well have sent a blank email.

You don’t have much room to grab your prospect’s attention, so avoid the following in your email subject lines and save space for the words that really count.    

  • Your company name (XYZ, Inc.)
    • If the recipient has never heard of XYZ, Inc., including it in the email subject line simply reinforces that it’s a sales email – because why else would a business they've never heard of be emailing them?
  • Jargon, such as “reaching out,” “connecting,” and “touching base”
    • It goes without saying that emails are reaching out/connecting/touching base; it’s practically redundant to say so.
  • Time-related phrases like “15 minutes” or “quick call?”
    • What the email recipient sees in this subject line: a salesperson they’ve never met/heard of asking for a meeting. Try to find a faster a way to establish yourself as a pushy salesperson and you’ll fail.
  • Mistakes
    • Incorrect grammar, punctuation, spelling, and typos make you look unprofessional and disorganized.
    • Also, avoid mistakes with personalization tokens. You’d ignore an email that said, literally, “Hi, [firstname],” right? That’s because it makes the message seem less human.

The words that send emails to your trash are likely different than those that send emails to my trash; it’s a fruitless endeavor to attempt to ferret out all the hated words and avoid them. However, you can use our advice above for starters as well as read more here.

Step by Step Guide to Internet Marketing
Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

Post a Comment

New Call-to-action

Recent Posts