Do you wish your website was better but don't have the money for a complete overhaul? Utilize these tips to get your website working harder for you without a total redesign.
It's not me, it's you: Design your site and write your copy for your customers, not for yourself.
3rd grade navigation: If a 3rd grader can't use your website, it's too complicated.
Who needs blogs?: You! Blogging is the best SEO tool out there.
Entertain me: Also known as, don't be boring.
Add calls-to-action: Give your customers something to DO, not just something to look at.
Trust me: Be an expert in your field so people will look to you for information.
Be more social: If you aren't using social media, start now, and connect it to your website.
Incoming: Be a guest blogger, write columns, get listed in directories – incoming links are important.
Make it readable: Write your content at a 3rd grade reading level.
Face time: Introduce your employees to show the faces behind your name.
Leverage technology: Your website should be your best salesperson. Many customers will not speak to you or any of your people until the end of their buying process— but they'll see your website.
The sales process is evolving, and your website needs to be evolving along with it.