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100 is the magic number

Nov 17, 2018 9:53:00 AM

You’ve found the right approach to marketing, selling, and servicing customers. You’ve created a customer welcome kit. Now what?

A customer onboarding process.

The first 100 days of a customer’s experience are critical to retention and loyalty – 20% to 70% of new customers won’t stay ‘til the 101st day. But if you get the first 100 days right, stats say they’ll be customers for at least 5 years.

Communication is key during the first 100 days. Communicate with them:

  • In person
  • Via email
  • Via physical mail
  • On the phone
  • Via video chat
  • With gifts

 

Learn more here.

How to Build a Remarkable Business by Focusing on the Total Customer Experience

Courtney Stallings
Written by Courtney Stallings

Courtney writes and edits content for Leading Results and their clients. She has been described as a Grammar Nazi and enjoys crafting writing with excellent spelling, punctuation, and grammar.

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