A marketing tactic (e.g., building a new website, using social media, pay-per-click advertising, email blasts) may accidentally work to your satisfaction – once or twice. Wrap the tactic in a well-planned marketing strategy and execution plan, however, and accidental results become intentional and measurable successes.
A solid marketing strategy encompasses more than which tactics to execute; it supports your vision for the company. A great strategy’s foundation has a clear view of your ideal customer, an easy-to-understand description of your products and services, and includes your core message of differentiation.
Finally, a strong marketing strategy drives your sales and marketing budget, including considering the cost of acquiring new customers as it relates to the lifetime value of those customers (because failing to account for those costs and revenue limit your growth and profitability).
The team at Leading Results will help you build a strategic roadmap to success.
Our two-day Marketing Strategy Workshop draws a roadmap to success. It involves your key team members – executive, sales, marketing, and customer service (because marketing is everything you do).
In the workshop, everyone gets on the same page as we define:
This workshop is a stand-alone engagement, meaning you can take the roadmap and follow it in-house or you can work with our team and our proven processes to execute your strategy and tactical plan.
If you’ve been wasting money on marketing tactics that don’t get the results you want, you’ll find this $7500 workshop priceless.
Leading Results specializes in generating leads for high-ticket B2B products and services. These products often have long, complex marketing and sales cycles that may involve many stakeholders.
This specialization drives our approach.
As a marketing agency, we’re great practitioners of marketing – but we also love to educate through public speaking and workshops. Various team members have provided keynote addresses, workshops, and breakout sessions at conferences, user group meetings, and regional business meetings.
We’re comfortable presenting and educating on many marketing, sales, and business development topics – whether the audience is twenty people or two thousand.
Are you looking for a speaker, trainer, or workshop for your next event? To learn more about our favorite topics, click here.
Would you like to learn more about how we can help you develop your marketing strategy? Contact us now.