Ok, I’m not much of a basketball fan. But even I’ve been fascinated by how Jeremy Lin both became a basketball and pop-culture phenomenon, as well as an almost ignored player, until suddenly he exploded suddenly on the scene.
Lin’s game is predicated upon doing all of the basics extraordinarily well, and being able to perform them under extreme pressure consistently. As it turns out, this approach outweighs some fantastic things like, say: raw athletic talent and sheer height.
Similarly- many of the best marketed companies use the top secret marketing recipe of… getting the basics right. It’s the basics:
Not the flashiest logo.
Not even brilliant Public Relations stunts.
Good, interesting content, simply distributed and a quality customer experience. Everything else gets people talking, but not buying.
Lin’s game took years of practice before he became an overnight phenomenon. He didn’t play in the limelight of a top division 1 school, but kept working steadily on getting better.
Great marketing usually takes time to create from nothing. There is no secret formula to earning untold millions. Flash is easy, Flash is exciting, Flash gets attention.. But it doesn’t consistently get predictable results. There is no simple work around for the hard work of marketing.
Because of his prior years of hard work, when Lin finally got a chance to play in a game, he had developed the tools and skills he needed to succeed.
At Leading Results, we don’t promise quick results. Most of our clients either do the hard work or pay us to do most of it for them (there are some things you just have to do yourself). And in doing the hard work – gaining new insight into your business, your customers, your service - there is also a good chance that you will get to experience marketing lin-sanity.
We preach and we practice that you have to put strategy before tactics. For Jeremy Lin, the strategy was practice, the tactics; well, his results speak for themselves.