Referrals are only a component of an overall business development strategy. Most businesses also need
- Nurture marketing to stay in touch with prospects
- Continued outreach to current customers to gain additional sales
- Public relations
- Digital marketing, including social media
- Educational content
ATC Group Services (formerly ECS) wanted to grow revenue and their client base more consistently, and realized they needed to branch out beyond referral-driven business acquisition. ATC and Leading Results, working together, achieved that goal.
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