7 mini case studies guide the way to using the Marketing Hourglass process to turn your focus squarely on the customer.
In this free 22-page eBook, you’ll learn how to develop the 7 touch points below to complete the Hourglass for your business, content, product launches, and campaigns.
- Know – Your ads, article, and referred leads
- Like – Your web site, reception, and email newsletter
- Trust – Your marketing kit, white papers, and sales presentations
- Try – Webinars, evaluations, and nurturing activities
- Buy – Fulfillment, new customer kit, delivery, and financial arrangements
- Repeat – Post customer survey, cross sell presentations, and quarterly events
- Refer – Results reviews, partner introductions, peer-to-peer webinars, and community building