Summer is here and so my family spends the weekends at a softball field somewhere on the east coast. My eldest daughter plays 16 AND UNDER travel softball. What this really means is we spend the weekend with the other parents on the team, cheering and talking about softball.
This past weekend I started to think that we are quite like facebook fans. None of knew each other at the beginning of the season and now with only a few weekends to go until our National Tournament we have become close friends.
I have learned so much from the parents on the team, everything from how promote my daughter to coaches at the colleges that she would like to attend to where the best place to buy fresh fruit is in my area.
One way to look at it is that the team is the same as a Facebook fanpage - it gave us all a reason to be in the same place and gave us something in common.
Your FaceBook fan page is a place where all of your customers can come together and share tips and techniques, etc. They become a community and can promote your business. Make your fans feel like friends, keep them up to date on the newest things that they are interested in and you will have an engaged base of loyal customers that your prospects can see, hear from and most importantly, learn from as to why your business is the one to work with.