Are you tired of creating CTAs that get no attention? Do you experience low conversion rates? Are you wondering how to improve this?
A call-to-action, usually abbreviated CTA, is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an action. The desired action could be anything: download an eBook, sign up for a webinar, get a coupon, attend an event, etc.
Why Use CTAs, You Wonder?
- CTAs help you generate leads
- CTAs allow you to move your prospects through the buyer’s journey
- CTAs help you inform your visitors
- CTAS help you promote useful content
Typically, you have one CTA per page. Why? Because usually you place a CTA on a unique page (a landing page) that you have set up on the website to encourage people to engage with your company – and become a lead.
What Makes a Good CTA?
1% views-to-clicks is actually considered good! And once the visitor has clicked the CTA and gone to the landing page, it is considered good if 20% of them submit the form.
So how do you make a CTA that will do just that? Or how do you work with existing CTA ideas to make them perform better?
Try these 5 easy tips and see if your CTA’s performance goes up!
- Experiment with color. Change what is on the page already. Try a contrasting color from the color scheme of the webpage – but make sure it’s still appealing in the overall design.
- Use action words – download, register, watch – that fit the content they’ll receive. Verbs and commands encourage your visitors to take action.
- Choose vibrant images. It’s very important for the CTA to catch a visitor’s attention. (CTA really stands for “capture their attention.” Nope, kidding! … but close to true). Because your brain processes images significantly faster than text, using them is more engaging to your reader. Stay away from stock images and choose those that closely correlate with your topic. See Unique Images Made Quick and Easy Using PowerPoint for some good ideas.
- Tell them precisely what to expect after they click on the CTA. Use descriptive wording. For example, “Get This eBook” is fine, but “Download the How to Achieve Better Sales eBook” is better. And “Download this Webinar” might work, but “Watch the Effective Time Management Webinar” is better suited to the content you’re offering. In both cases, the specific item being offered is spelled out for the visitor to connect with.
- Place the CTAs on the page where visitors can easily find them, and place them in a location that gets a lot of new visitors, like on your blog. The best placement is in the middle of a blog post or on the side bar (or both!)
Start by finding out how your CTAs are performing. Then implement these 5 tips and see how they start to perform even better over the next few weeks. We think you’ll be happy with the results!