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Content-based Search Engine Optimization

November 26, 2012

Search Engine Optimization used to be, at one point, about selecting words that someone might logically type in to search for your business and generating 1 bazillion links to said page from anywhere and everywhere.

Today, search engine optimization is a bit less labor intensive, and a bit more thought intensive.  Good for strategic marketers, not so good for folks who just want to throw money at the problem.

If you are reading this, I'm hoping that you are willing to be a thoughtful marketer.

We want to go after easy difficulty search terms. Low hanging fruit, the easy wins. This means winning the small battles. If you do a good job of winning the small battles, you'll win the bigger battles easier.

How does that work?

5 step process for content based SEO
















Keyword research

Check out SEOMoz and Market Samurai; I'm sure there are hundreds of other tools out there. I use Hubspot, as I consider that a great overall value considering everything else it gives you. (Want a HubSpot demo?)

Blogs and landing pages

Use the keyword you're trying to 'win' about three times in the entire blog, and ideally in the title. Landing pages are viewed similarly by search engines: simple web pages that help you rank for keywords by specifically targeting a specific problem. (Want to learn more about landing pages?)

Social media for organic inbound links

Organic, natural links are more and more valuable in every iteration of Google (and Bing, Yahoo, etc.), while paid links are less valuable every iteration. Ergo, the increasingly weakening value proposition of 'traditional' SEO firms. How does one attempt to get these natural links? That's a different blog entry, but one element you should NEVER ignore is social media. Certainly the "Big 3" (Twitter, Facebook, and LinkedIn), but also Pinterest, Instagram, and, if your message can be made into a video, YouTube. This encourages people to link, share, and share on their blogs, websites, etc. for real organic search mojo.

Better page/Moz rank

As you rank for easier keywords, your Moz/page rank will go up. (Want to learn more about page ranks?)

More keyword possibilities

As your page rank goes up, you'll find that you become more authoritative on more topics and can compete effectively for other keywords, so instead of competing for keywords in the 0-20 difficulty, you can aim for keywords in the 20-35 difficulty and win them with a bit more effort because now you have momentum and credibility behind you. With that, ranking for the harder, more competitive words has just gotten a bit easier.

Interested in finding out more on how Leading Results helps our clients get more and higher quality web traffic than with traditional SEO companies? Schedule a call!

SEO 101 Proven Tips and Tricks

Written by leadingresults

Leading Results helps businesses stop wasting money on marketing and improves their business development results by putting POWER in their marketing. The POWER is the Processes, Organizational Support, Why (you do what you do), Expertise and Refer-ability. You get strategy, tactics and execution. We work with both individual businesses and businesses as part of a larger ecosystem. Be more profitable.

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