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Best quotes from Hubspot Inbound 2013

August 23, 2013

Hubspot LearningThe Leading Results team just invested 10 man-days at the Hubspot Inbound conference (3 of us for 3 days and 2 of us for a half day). If you are a marketer, you want to put this conference on your calendar for next year. The amount of great content and new things to learn was just about overwhelming. And it wasn’t all (or even mostly) about Hubspot software.  It covered marketing, life, customer delightion (a Hubspot word), charity, technology and trends – and those were just the sessions I personally went to.

There were great quotes from all the speakers throughout the conference – and some we thought worth sharing and considering. Here they are:

Seth Godin (first day keynote)

“ The normal people are ignoring you, the weird people don’t care. Normal is getting smaller” – talking about brands and their marketing

“We will not cross the street for average”

“If you can write it down, I can find it cheaper”

“Learn to Graze” – Arianna Huffington

“Failure is a stepping stone to success” – Arianna Huffington

“In order to speed things up, we need to slow down” – Jill Konrath talking about information overload

“We live in a one-screen world.  The one that matters is the one in front of you” – Mitch Joel

“We are in a post-pc, post-browser world” – Mitch Joel

“Brand = Human perception + machine prediction” – Dharmesh Shah (I think)

“Smart phones will kill stupid calls” (like Gmail kills spam) – Dharmesh Shah

“Don’t sell stuff, sell results” – Mike Lieberman

“Converged media = paid+owned+earned” – Steve Rubel (quoting Altimeter Group – I think)

“Its not boring if its interesting to them” – Dan Moyle talking about content

“Test, test, test” – Just about every speaker at the conference

“Be aware of the gap between what you know and what you think you know. More signals = more noise = larger gap” – Nate Silver

"Criminals have means motive and opportunity – Heros do too" - Chris Penn

Content+Context is what is important – no attribution since I didn’t write down where I heard it.Jill

If you were at the conference, we’d love to hear what you learned.  And if you have questions, thoughts or observations about the above, by all means, share.

 

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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