If you can grow your business through referrals, and referrals alone, do that. But for most businesses, referrals are but a component of the overall business development strategy. In addition to referrals, most businesses need nurture marketing to stay in touch with prospects; continued outreach to current customers to gain additional sales; public relations activities; and an effective digital marketing strategy that includes outbound email, social media, and inbound marketing for providing educational content.
ATC Group Services found itself in a situation where the organization wanted to grow revenue and their client base on a more consistent basis, and they needed to branch out beyond just referral-driven new business acquisition. ATC and Leading Results began working together in mid-2012 with the goal of doing just that. To read the full case study, fill out the form on this page.
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