We’ve written a lot lately about testimonials – how to get good ones, what makes up a good testimonial, why they are important – and sometimes, the most powerful testimonial is a picture of all the people you do business with.

You see, as an individual, I don't want to be the only one doing business with you.  I want to be one of hundreds of satisfied customers.  So how can you help me understand that?

Look at this picture below.

While visiting Charleston SC as a tourist, I happened upon this map in the gift shop area of a business we were visiting.  The pushpins represent their customers, and where they are from. One glance and I knew that lots of other folks had had good experiences. They told the business owners where they were from and wanted to be represented.

So think about how you can represent your customers as a whole.  Maybe a Photo Mosaic ? Or upload your customer list to a mapping tool like Topo.ly and show an online version of the pushpin map.  Get creative or imaginative  (could you take a picture of each clients license plate for example if you run a auto detailing business?).

So while individual testimonials and customer’s words are critically important, don’t forget the big picture too.