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Useful Tips and Tricks to Help You Grow

2 min read

Are you in good company?

August 12, 2013

We’ve written a lot lately about testimonials – how to get good ones, what makes up a good testimonial, why they are important – and sometimes, the most powerful testimonial is a picture of all the people you do business with.

You see, as an individual, I don't want to be the only one doing business with you.  I want to be one of hundreds of satisfied customers.  So how can you help me understand that?

Look at this picture below.

Pinboard

While visiting Charleston SC as a tourist, I happened upon this map in the gift shop area of a business we were visiting.  The pushpins represent their customers, and where they are from. One glance and I knew that lots of other folks had had good experiences. They told the business owners where they were from and wanted to be represented.

So think about how you can represent your customers as a whole.  Maybe a Photo Mosaic ? Or upload your customer list to a mapping tool like Topo.ly and show an online version of the pushpin map.  Get creative or imaginative  (could you take a picture of each clients license plate for example if you run a auto detailing business?).

So while individual testimonials and customer’s words are critically important, don’t forget the big picture too.










Topics: Testimonials

Dan Kraus
Written by Dan Kraus

With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines.

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