What You Get

Marketing should not be a “black box” that you throw money in, but don’t know what will come out. We work with you to open the box, so you can see what inside and keep the parts you like and ignore the ones that don’t provide results.

A Marketing System For Your Business

Marketing done right truly touches almost every aspect of your business. We help you make it a systematic approach so that your staff, your customers and your prospective customers all understand your unique value. We’ll work with you to integrate your marketing purpose and core difference into your customer service as well as your sales team. And we’ll make sure your processes highlight that you are the best vendor for your product or service.

When all is done, you’ll have a systematic approach to help prospects find you, engage with you and buy from you. You’ll have a nurture process to stay in touch with prospects that don’t buy and you will have a way to systematically drive customer delight and loyalty so that current customers refer new ones.

An Understanding of Your True Difference

Why do your customers buy from you and stay working with you? We’ll help you distill that by actually talking to your customers. First we work with you to define your ideal customer profile; then we review that against your existing customers or clients; and then we pick up the phone and talk with some of them. What we hear often surprises our clients.

A Marketing Strategy

Strategy before tactics is our first principle, and we’ll work with you to define that strategy for your organization. Marketing strategy is about clearly defining your ideal customer, your marketing purpose (why you are in business from a marketing perspective) and your core, remarkable difference. And then articulating how you are going to go to the market around those key factors. The marketing strategy is the first part of your marketing plan.

A Tactical Marketing Plan

Once the strategy is defined, we work together to create the tactical actions that get you known in the market. These are the marketing programs, offers and tools that you use to help your prospective customers find you and to create customer delight to drive referrals. We work with you to develop a 12-month calendar of tactics and the supporting plans to execute them. And once we move into execution mode, we stay with you guiding you through the process. We’ll help you plan and execute any of the various marketing tactics that make sense when we factor in your ideal customer and your core difference. And if you need introductions to vendors or partners for help in these programs, we have a list of trusted partners that we know who can deliver results.

Greater Confidence for Your Entire Company

Ultimately having a marketing system in place and executing on marketing tactics against a defined strategy will build your entire company’s confidence in the future. Employees understand what you are doing to grow the business. Partners better understand where you are going and how you are getting there. Customers feel more secure in their relationship with you and are better able to refer you. And prospects? Well now they can find you and understand why they should work with you.