Social Media Marketing – Blogging, Twitter, Facebook, LinkedIN, Slideshare and other sites – represents a key tactic in helping your company to be found, and in building Know, Like and Trust in the overall marketing cycle. But social media marketing is more than just putting a bunch of icons on your website or email signature.
The challenge for many small businesses and social media is three-fold:
- They aren’t sure how to operate these tools as part of their marketing approach
- They aren’t sure what to say in a blog, on twitter or in other places
- If they did know what to do and what to say, they don’t have the time to take advantage of these tools
Leading Results has a solution for these challenges: Let us do the work for you. Let us be your social media marketer. If you want to just get it done, there is a three-step process to go through.
First: Before you can effectively use social marketing tools and tactics, your business has to determine the key messages you want to express. We start by engaging with your firm to help you determine and validate your core difference and how you can express that difference through these tools.
Second: We then work with you to build your social media strategy and content calendar.
Third and Finally: We then use our resources to actually create the content and manage the process for you.
And we do this all for a lot less than it costs to hire and train and employee.
(Oh, and if you are already engaged with Leading Results as a direct client or through one of our group coaching programs, you only need to do the second and third steps, because we already did the first one with you.)
So What Does it Cost?
We offer 2 different packages depending on how “social” you want to be. The price listed for non-clients includes a 12-step process to help you articulate your remarkable difference so that your social media strategy and message is both clear and effective. See additional detail on this 12-step process at the bottom of this page.
Option 1: Social Media Basics: Blogging and Social Media Sharing
This option includes the following. We will:
- Create a six-month blogging and content calendar, optimized for keyword for your business value and remarkable difference.
- Create basic listening post for your firm that tracks alerts on Google and Twitter for competitors, customers, prospects and industry trends. This will be available on either iGoogle or Google Reader
- Create and post one blog post every week based on calendar (1 edit round by client)
- Share blog post on Twitter, LinkedIn groups, and your company Facebook page
- Provide one additional tweet per weekday (5 tweets per week) These will generally be a retweet of relevant content unless the client provides some other topic of value.
Current Client Rate: $550 Set up, $225 per week (26 week min contract)
Non- Client Rate: $2450 Set up, $225 per week (26 week min contract)
2. Social Media and Nurturing Program
This option includes the following. We will:
- Create a six-month blogging and content calendar, optimized for keyword for your business value and remarkable difference.
- Create basic listening post for your firm that tracks alerts on Google and Twitter for competitors, customers, prospects and industry trends. This will be available on either iGoogle or Google Reader
- Create and post one blog post every week based on calendar (1 edit round by client)
- Share blog post on Twitter, LinkedIn groups, and your company Facebook page
- Provide one additional tweet per weekday (5 tweets per week) These will generally be a retweet of relevant content unless the client provides some other topic of value.
- Create and send a quarterly newsletter – Includes creation of 1 unique article, repurposing of blogs, and links to other relevant content.
- Create and manage the execution of a quarterly webinar – Includes outlining the topic for presentation, creating and sending the webinar invitation and reminders, finding appropriate speakers
Current Client Rate: $550 Set up, $375 per week (26 week min contract)
Non- Client Rate: $2450 Set up, $375 per week (26 week min contract)
12-Step Program for Non-Clients
For non-clients that wish to utilize Leading Results for their social media efforts, we engage with you in a 12-step process to help you articulate your remarkable difference so that your social media strategy and message is both clear and effective. The 12-steps are as follows:
1 – Meeting to discuss your ideal customer profile, your marketing purpose and what you believe is your remarkable difference
2 – Review of current clients to determine which best represent the ideal customer profile
3 – 9 Leading Results to call and interview seven of your current clients
10 – Review interview results and conclusions with you and your team and brainstorm to create your remarkable difference statement and supporting activity statements (your talking logo and how-do-we-do-that statements)
11 – Create your tone, voice and expertise focus for social media
12 – Determine specific site/tools to use and 6-month goals.
