The Leading Results Process

Effective marketing isn’t magic. Its a process. And we’re up-front about our process in helping our clients build their marketing system. With all clients that we coach, we follow the same basic four-step outline. Your company can get through through this process in 10 weeks or 10 months – it all depends on your urgency and time availability.

Designed Differentiation

In this step we work with you to clearly define your

• Target Market
• Ideal Client Profile
• Core Message and Differentiation

Site Survey

Then together we get a clear understanding of:

• What is currently being executed for marketing and the real results
• Where gaps exist
• Which activities can be curtailed or optimized to reduce wasteful spending
• What resources exist for future marketing execution (both employees and vendor relationships)

Tactical Planning

Now that the strategy and current situation are defined, we’ll work together to create an actionable plan that will allow your organization to meet lead goals by generating know, like, trust and trial with your ideal customer. We’ll work with you to build out the marketing calendar that includes activities for new lead development, nurture activities, referral activities, social media and current customer/client marketing.

Execution Programs

A good plans to to be put into action, so in our final step we put the tactical calendar and all supporting activities into execution mode and as we progress, we work with you to evolve current corporate literature into a cohesive marketing kit that is written in a customer focused voice and can be utilized in multiple ways and in multiple communication mediums.