The Power of Great Marketing Gets You Leading Results
 
 

MAY 2018

 
 
 
THE POWER OF GREAT MARKETING GETS YOU LEADING RESULTS
 
concepts to raise your conversions and results
 
 
 
 
 
More questions for buyer personas

 

As a reminder, buyer personas are “semi-fictional representations of your ideal customer based on market research and data about your existing customers.” (Via HubSpot.)

Last week we talked about building buyer personas by interviewing your current clients and collecting information about their demographics, education, and careers/jobs.

You should also ask about:

Company information – Who are their company’s customers? What products/services do they offer? What is the size of their company (revenue, employees, etc.)?

Information sources – Do they read blogs/books/white papers or do they prefer videos and webinars? Which social networks do they use?

Shopping preferences – Do they use the internet for research? If so, how do they search? What’s their ideal purchasing experience?

As with all buyer persona questions, the more detail you can get, the better – so don’t be shy!


 
Buyer Persona Template



 
Logo
 
Leading Results, Inc.
2139 Supply Court Concord North Carolina

Share this Email


     
Let me know if you have any comments or suggestions by clicking here
 
No longer interested in improving your marketing? Unsubscribe here