http://www.leadingresults.com/we-didnt-think-of-that/ We help small businesses to stop wasting money on Marketing Mon, 06 Feb 2012 10:31:35 -0500 hourly 1 http://wordpress.org/?v=3.0.1 http://www.leadingresults.com/we-didnt-think-of-that/comment-page-1/#comment-51 Dan Kraus Sat, 26 Jun 2010 20:29:06 +0000 http://www.leadingresults.com/?p=771#comment-51 Thanks for the comment. Most small businesses have a group or customers that they consider loyal and close or a group advisers they can rely on. My advice to the small business would be to ask those customers or advisers for recommendations of folks that they should include in a small focus group or test of a new product or service. Its a great way to start with a friendly group (and possibly get some referrals in the process). Thanks for the comment. Most small businesses have a group or customers that they consider loyal and close or a group advisers they can rely on. My advice to the small business would be to ask those customers or advisers for recommendations of folks that they should include in a small focus group or test of a new product or service. Its a great way to start with a friendly group (and possibly get some referrals in the process).

]]> http://www.leadingresults.com/we-didnt-think-of-that/comment-page-1/#comment-50 Alan Sat, 26 Jun 2010 13:10:19 +0000 http://www.leadingresults.com/?p=771#comment-50 Interesting examples and an interesting perspective. In my role as a researcher much of what we do is let people who weren't involved in the design or thought process provide their opinions and, nearly every time, it turns up some insight or unmet need that the design or creative team never imagined. How do you suggest small businesses get this kind of feedback? Interesting examples and an interesting perspective. In my role as a researcher much of what we do is let people who weren’t involved in the design or thought process provide their opinions and, nearly every time, it turns up some insight or unmet need that the design or creative team never imagined. How do you suggest small businesses get this kind of feedback?

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