So while I have lots of ideas of how to help small businesses work more cost effectively with traditional media; referrals, grassroots and guerrilla marketing – new media – blogs; podcasts, youtube; facebook – are all still a learning experience. One of the best books I have read on the subject is The New Influencers. Paul Gillin does a great job going over the basics and his web site does a better job of keeping the content current. Its an easy and effective read.
