Testimonial Examples

[fa icon="calendar'] June 7, 2013 / by Laura Lorenz

We are often asked “what makes a good testimonial”?  So, this post will endeavor to help you with just that. (you can also download our testimonial worksheet to guide you read through this)

Thumbs up for TestimonialsA good testimonial should:

  • Answer your prospects common concerns. A really great testimonial should help you overcome the objections that your ideal clients have.  When existing client is discusses the objection and how it was overcome, the reader  believes it more than if you or your sales person answered the objection.
  • Be specific. It can’t just say we loved working with company xyz, it needs to say why the service or product solved the initial problem.
  • Be believable. To make a testimonial sound as credible as possible, you will want to include details like full name, business name, web address of the business and a photo. Video testimonials add more credibility. After all, would you give a fake video testimonial?
So why are testimonials so effective?

Topics: Referral marketing, Testimonials, strategy, Customer Service

Laura Lorenz

Written by Laura Lorenz

My goal is to help businesses gain more customers through better marketing. I work with you to create lead generation programs that allow your prospects to move gently along the know, like, and trust path at their own pace. I will enable you and your team to entice fully-qualified prospects to reach out to you. As a Duct Tape Marketing Consultant, I work within the confines of a system, creating fixed steps, documenting and duplicating each step, so that I am able to quickly build foundational components. The focus then moves to operating and innovating the system. That's where the real magic lies. I work with my clients to create a strategy to get found and the tactics to do that, a complete marketing plan. My clients are small to medium size businesses that have become frustrated with their inability to "go to the next level." They value professional assistance.

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