Social media is one of the key strategies you can employ to help potential customers get to know, like and trust you. But where to begin? Twitter? Blogging? Facebook? LinkedIn? That’s what this program is all about.
The program is designed and delivered in a logical sequential order with each session revealed on a week by week basis until all five sessions are revealed. The strategy behind this form of delivery is that it allows both you to focus on the current lesson and progress logically through the program without becoming overwhelmed.
Each lesson begins with an overview presentation of the material, action steps at the end of the lesson and a group of support videos and training that relate to that lesson’s action steps.
If you are determined to get going and want to start by yourself, you can dive right in with the self-study class for $199.00. The full agenda is below – Click here to purchase and get started immediately.
If you need or want a bit more help or motivation, you can work with Leading Results in a one-on-one or group coaching program. With one-on-one or group coaching guidance you can count on Leading Results and our experience to be your guide for strategy, feedback and accountability. This is perfectly aligned with a full set of online tutorials and training to deliver the practical, tactical know how so important to the success of a small business. Click here to get the class information for our next group session. Or click here to complete the interest form and have us get back to you.
The full agenda is below. Group sessions are formed on a monthly basis and include the online classes and 5 one-hour group review sessions (via webconferencing). If you are interested in joining a group, please click here an complete the inquiry form. The cost for the next group session is $550. A maximum of 7 companies per group are allowed. One-on-one coaching is also available at a cost of $895. One-on-one programs include the online tutorials and 5 half-hour individual coaching sessions. If you are interested in a one-on-one program, please email us at info@leadingresults.com.
Social Media Pro Lesson Plan
Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.
- Video: Session 1 Lesson
- Video: Basics of Twitter Search
- Video: Google News and Alerts
- Video: Using Google Reader to Listen
Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look a the best ways to create and optimize profiles and other social media real estate.
- Video: Session 2 Lesson
- Video: The Google Personal Profile
- Video: Creating Local Search Profiles
- Video: Basic Facebook Set-up
- Video: Embedding YouTube Videos
- Video: Optimizing Your LinkedIn Profile
- Video: Optimizing Brand Assets
- Video: The Basics of Podcasting
Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.
- Video: Session 3 Lesson
- Video: WP Settings
- Video: Installing WordPress
- Video: Blog Posts
- Video: WP Pages
- Video: WP Widgets
- Video: WP Plugins
- Video: WordPress Themes
Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn
- Video: Session 4 Lession, pt1
- Video: Session 4 Lesson, pt2
- Video: Twitter Search
- Video: Twellow
- Video: Tweetdeck
- Video: Facebook Fan Page
- Video: Facebook FBML
- Video: LinkedIn Profile Organizer
Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.
- Video: Session 5 Lesson
- Audio: Getting Things Done
- Video: Twitter Feed
- My Social Media System
- Video: Netvibes Dashboard
- Video: Facebook Fan Box
Social Media System Overview
Social Media System Overview from John Jantsch on Vimeo.
