The Leading Results Marketing+Sales Academy
Practical, pragmatic, education that you can put into action from day one. That is the goal of the Leading Results Marketing+Sales Academy. We have designed (and taught) this academy for business owners and small business development teams so that you can solve 3 key issues:
- You want marketing and business development programs that work and you are tired of spending time and money with little or no results.
- You know that marketing and sales has changed a lot because of social media, the search engines and other technology and you want to understand and take action to leverage these changes.
- You need to make marketing and your new customer acquisition process into a system so that you organize and execute for consistent, profitable new business for your company, and you are looking for guidance to get there.
The Practical Marketing “MBA”
Whether you have your PHd from the school of hard knocks or have a formal business degree, the Leading Results Marketing+Sales Academy will do two things – teach you something new and how to use your new knowledge. Yes, education is important, but in today’s business environment, that education has to quickly be put to work in paying back your investment.
And this is an investment in you and your business. The Academy is offered over four days at our offices in Charlotte, NC. Yes, it would be more convenient to attend remotely or closer to your location – but the 4-day immersion ties the material and your planning together so that you can begin execution the day you get home.
Why the Academy Will Change Your Business
We’ve taught this academy and the subject matter for three years and had over 100 attendees. We’ve seen the difference it has made. You can listen to the testimonials and hear what people have to say.
Adults each learn different ways – some by listening, some by seeing and some by doing. We take all three approaches in the academy. This isn’t just about what to do, but also why. We’ll help you understand the trends that impact your marketing and business development, and then you’ll learn what to do to leverage those trends. And because business takes over as soon as you get home, we’ve built in the time to do the homework in class. So you go home with a plan you can put into action.
The Leading Results Marketing+Sales Academy Agenda
Our agenda is wide-ranging, yet very specific to the key activities that will impact your business:
- Marketing & Business Development Today
- Marketing and sales as an integrated system
- Marketing Strategy – Purpose, Ideal Customer & Your Differentiation
- How you talk about yourself (aka Messaging)
- Branding your firm
- Your total online presence
- Search Engine Marketing & Keywords
- Blogs and Blogging
- Social Media Sites and Usage
- Tracking Results
- Using Video for Marketing
- Developing your offers
- Insights & Themes
- Your Marketing Kit
- Key Content Offers
- Packaging for easier sales and purchasing
- Out-Reach Marketing
- Public Relations
- Two-Step Marketing (advertising, PPC, Direct Mail, Direct email)
- Referral Marketing
- Creating and Sustaining Client Delight
- Nurturing your sales pipeline and prospects
- Sales and Marketing in a Happy Marriage
- Creating effective sales presentations
- Building Your Marketing Calendar
- Creating tactic specific plans that are executable
Take the first step by completing the form on the right.
The Logistical Details
Date: June 24 – 27
Location: Leading Results Offices – Concord NC (30 minutes from Charlotte-Douglas Airport)
Price: $3500 – includes all materials, lunch each day, group dinner two nites
Discounts? Save $500 if you register and pay in full by March 10, 2013